Two founders, a connected group of operating businesses, and fifteen years of doing this work for real.
I spent years building and operating a private equity property investment company before going looking for work that mattered more than the next deal.
What kept pulling me back was the SME space: owners too big to wing it, too small to afford the operational thinking the corporates take for granted. That's where getting systems right changes someone's life, not just their quarterly numbers.
Ben and I had known each other for years. The more we talked, the more obvious it became: he had over a decade of operational infrastructure and a team, and I had the commercial and strategic lens. Outer Edge is what we built together. It lets both of us do work we're proud of while staying present for our families, and most of the owners we work with started their businesses for exactly the same reason.
I started Yoonet with a laptop and a belief that small companies deserve the same operational firepower as the corporates. Fifteen years on, it's a fully incorporated BPO running real teams in the Philippines. I'm not a consultant who read a book about transformation. I've spent those years building teams across two countries and putting in technology that actually gets used. That experience is part of what Outer Edge is built on.
Outer Edge isn't a two-person show. Behind the founders sits a delivery team covering operational management, technology, HR and client delivery across New Zealand and the Philippines. Everyone here has spent years inside live operations, which means they've run the systems we recommend, not just read about them.
Outer Edge doesn't work alone. We're part of a connected group of operating businesses, and that's what lets us deliver, not just advise.
When the work calls for AI, Pty.ai builds and runs it: practical tools with people kept in the loop. When it calls for a sharper digital front door, Ube designs the website and the customer experience. When it calls for more hands, our people-delivery network, Yoonet, provides full-time offshore staff who already know the systems we recommend.
Most consultancies can hand you a report. We can hand you the operating businesses to deliver it.
A deliberate choice. We run a consultancy from the South Island, serve clients across New Zealand and Australia, and keep our operations running wherever the right people are. The systems make the location irrelevant — and that's exactly the point. If we can run a Philippines team and a New Zealand consultancy from Ōtepoti Dunedin, your business can operate beyond its current postcode too.
See how our structured approach translates into real engagements — from process mapping through to systems design and AI readiness.
